Plans
Create without limits.
Every plan includes the full editor with no watermark. Rise, Reign and Legacy add a bigger monthly budget of AI credits you can spend on any AI tool. Foundation is free today; paid plans open with checkout in the Studio.
Foundation
Start creating.
Free
300 AI credits a month
- About 15 seconds of finished Director film
- The full editor on your device — no watermark
- Captions, cut-outs, transitions, effects and colour
- Try every AI tool: the Director, Sound Studio and Image Studio
Rise
Post with purpose.
Monthly plan
1,000 AI credits a month
- About 58 seconds of finished Director film
- Premium voices, clean voice and sound effects
- Dubbing into 37 languages, Yoruba, Hausa and Swahili included
Reign
Run your production.
Monthly plan
2,800 AI credits a month
- About 3 minutes of finished Director film
- Higher limits on every tool
- Everything in Rise
Legacy
Build the studio.
Monthly plan
7,000 AI credits a month
- About 7 minutes of finished Director film
- The highest limits on every tool
- For teams producing every week
- Everything in Reign
AI credits
What is an AI credit?
One credit is one US cent of what the AI provider charges for the work — so your budget is honest about what each tool really uses.
Editing, background removal in the editor, transitions, effects, colour, the one-tap fixes and the planning tools never touch your credits. AI tools draw on one shared monthly budget, so you choose how to spend it: a few seconds of AI B-roll one day, captions and a voice-over the next. The Studio shows what is left before you start, failed jobs never spend credits, and the budget renews on the 1st of every month.
| AI action | Credits |
|---|---|
| One second of AI video — B-roll, AI Edit, Director shots | 15 per second |
| Image Studio edit | 12 credits |
| Director storyboard frame | 12 credits |
| AI Photoshoot image | 10 credits |
| Graphic, flyer or thumbnail | 8 credits |
| Photo enlarge or cut-out | 8 credits |
| Director plan (scenes and shots) | 6 credits |
| Sound effect | 5 credits |
| Document, invoice, contract or press release | 3 credits |
| Captions, lyrics or Clipper transcription | 2 credits |
| Captions and hashtags, or hook ideas | 2 credits |
| Caption translation | 1 credit |
| Premium voice-over | 11 per 1,000 characters |
| Clean voice | 24 per minute |
| Dubbing | 66 per minute |
Plans FAQ
Before you choose.
Is Foundation really free?
Yes. Foundation is free, with the full editor, no watermark, and 300 AI credits a month to try the Director, AI B-roll, Sound Studio and Image Studio.
What is an AI credit?
One credit is one US cent of what the AI provider charges for the work. A second of AI video is 15 credits, an Image Studio edit 12, a caption job 2. Every AI tool draws on the same monthly budget.
What happens when my credits run out?
AI tools pause until your budget renews on the 1st of the month, or until you move to a bigger plan. The editor and every free tool keep working.
Do unused credits roll over?
No. The budget resets to your plan's amount on the 1st of every month.
Does a failed AI job cost credits?
No. Credits are spent only when a job succeeds.
Which tools are free on every plan?
The editor, background removal on iPhone and iPad, transitions, effects, colour, text, export, the one-tap fixes (auto-edit, silence remover, reframe, enlarge, colour looks and noise removal), Storyboard, the content calendar, caption checker, creator page, media kit, deals and analytics.